Philippine tourism is now making a comeback as the recent September Online Sale (SOS) sold over 5,000 travel vouchers in just one month.
The SOS organizer Hotel Sales and Marketing Association (HSMA) Philippines said Filipinos now anticipate the pandemic-borne online travel deals fair since the September sale was successful.
The said event had a 194% increase in voucher sales, while the gross sales rose by almost 101%, from last year’s P14.5 million to this year’s P29.23 million.
These figures also demonstrate Filipinos’ continued support for local travel and tourism as the industry starts to get back on its feet, HSMA president Benjie Martinez said in a report by PhilStar.
He also said most buyers are from Quezon City, Manila, and Cebu; in Luzon, most of these travelers plan to go on short road trips.
The hotels and resorts from the Batangas, Cavite, Tagaytay and Laguna got the highest number of vouchers sold at 32%; Boracay/Iloilo, 23%; Manila/Pasay/Parañaque, 14%; Clark/Bataan/Ilocos/Banaue, 12%; Cebu/Bohol, 9%; Palawan/Davao, 5%; Makati/BGC/Alabang, 3%; and Ortigas/Pasig/Quezon City, 2%.
This year’s SOS, 80 hotels and resorts across the Philippines participated in the event and gave away deals and discounts for as much as 70% off. Martinez also noted that five of their top 20 bestselling properties are in Boracay Island.
“We at the HSMA would like to send our deepest appreciation to all the SOS participants for all their support and involvement in our second sale,” says Martinez.
“Their compelling and creative promos attracted more buyers, and the overwhelming results inspire us to do even better in all the projects that we are planning for in the future,” he added.