A Philippine Food Festival will be organized by the Department of Tourism (DOT) and the Tourism Promotions Board (TPB), together with the Department of Trade and Industry (DTI) to support the country's participation in the Expo 2020 Dubai.
The festival will be held from December 2021 to February 2022. It intends to showcase the best of Filipino cuisine through various consumer activations, and it is also one of the overall Philippine marketing strategies for the Expo.
The strategy covers country branding, trade, tourism, investments promotion, Business to Consumer (B2C) activities, and the mounting of the Bangkota, the country’s national pavilion.
"There is more to this food festival than just giving a glimpse of what Philippine culture is all about," said DOT Secretary Bernadette Romulo-Puyat.
"Through food, we are able to share our story. And isn't it that when we share a meal together, we forge a connection? This is what we intend to manifest because food brings us closer together," she added.
During the opening festival and the United Arab Emirates (UAE) National Day in December, different activities are line up; this includes Filipino food sampling, Bangkota themed inspired design and fabrication of Food Boats, and co-branding partnerships and promotions with Filipino restaurants.
An integrated marketing campaign will also be implemented to highlight Filipino food in major lifestyle magazines and digital channels.
Expo 2020 Dubai is expected to push through amidst the pandemic as the DOT, TPB, and DTI remain steadfast in their commitment to promote the best of the Philippines.