The Department of Tourism (DOT) and the TikTok platform will form a collaboration again; this time, it will run a campaign that'll feature the beauty and magnificence of the Philippines through #GandaMoPinas.
Look forward to seeing the various tourism products, such as natural landscape, tourist spots, local cuisine, activities, and local products, as nine content creators from Luzon, Visayas, and Mindanao, will capture it based on their region or province.
Starting from September 22-30, the campaign will feature one content creator every day.
Furthermore, they will showcase why #ItsMoreFunInThePhilippines and how visitors would appreciate #GandaMoPilipinas through their province or region.
"The DOT is using all channels to promote our reopened tourist destinations, and this collaboration with TikTok is one way of enticing people to travel locally while reiterating the importance of following the minimum health and safety protocols when traveling," Tourism Secretary Berna Romulo-Puyat said.
DOT's previous collaboration with TikTok, the #SarapMagingPinoy challenge in-app, garnered over 700 video entries with more than 70M video views. In addition, its main video on Facebook has garnered over 13M views.
The following are the nine content creators and their schedule of Live TikTok sessions that will be streamed via their respective TikTok accounts:
Sept. 23 - Phoennella Tabamo (@phoennellapipay)
Sept. 24 - Maika Rivera (@riveramaika)
Sept. 30 - Queenee Pearl Mercado (@queeneemercado)
Sept. 25 - Bo Labra (@bo.labra)
Sept. 26 - Christine Cuenco (@christinecuenco)
Sept. 27 - Lynnell Jasper Lomosad (@chockieaviation)
Sept. 22 - Sweet Manrique (@sweetmnrique)
Sept. 28 - Jazreel Villapaz (@jazvil.md)
Sept. 29 - JS Espejon Sanchez (@aja_js_sanchez)
The three content creators with the highest views during the live show will be recognized as TikTok Funfluencers—one from Luzon, Visayas, and Mindanao. Winners will be officially announced on Oct. 4, 2021.
For more updates on the campaign, please follow the DOT's official TikTok page @TourismPhilippines and visit https://bit.ly/3nzwqnj.