The Philippine Department of Tourism (DOT) seeks the support of Korean tourism stakeholders to boost the promotion of the country in the new normal and in a bid to grow the market.
Tourism Secretary Bernadette Puyat led the delegation and met with Korean government officials, travel stakeholders, and representatives from the aviation industry from March 28 to April 1.
“The Philippines is more than ready to welcome our Korean tourists. Our entry requirements are one of the safest and most relaxed in Asia,” Puyat said during a briefing on March 30, as sent to reporters on Monday, April 4, based on the report of Rappler.
The Korean market is the largest tourist arrival in the country before the pandemic.
In the past two months, Korea are only 4th in ranking in tourist arrivals with only 5,551 visitors. However, last 2019, the DOT recorded 1.98 million Korean tourist arrivals, which is considered the highest arrival figure among all markets ever recorded in the country.
Puyat presented the Philippines’ newest tourism products and activities to entice the Korean tourism players.
“We have missed you; our destinations have also missed you, and the Philippines would certainly be more fun if you come and visit us,” Puyat said.
She also told the Korean tourism stakeholders that the Philippines started its rollout of COVID-19 booster shots for tourism workers.
According to the Philippine DOT, the vaccination rate for tourism workers has already reached 97%.
“It is understandable that some may still be reluctant to travel amid the pandemic but let me reassure you that the Philippine Government and tourism industry have instituted measures to keep everyone safe,” she stated.
Furthermore, Puyat informed the participants about the DOT’s latest campaign, “It's More Fun with You.” It showcases the Department’s preparation during the pandemic, covering safety measures and tourism circuits.
“In this campaign, we highlight the preparations that our tourism industry has carried out while travel was put on hold. We will also feature exciting destinations to visit, activities to experience, and culinary wonders to try.” Puyat said based on the report of PNA.
Meanwhile, Puyat has also encouraged Korean tourism officials to participate in the upcoming World Travel and Tourism Council (WTTC) Global Summit, which the Philippines will host for the first time in Manila on April 20-22.
“We hope that tourism professionals and the media from Korea also come, attend, and enjoy. With the theme Rediscovering Travel, the Summit will provide an opportunity to address the social, environmental, and economic challenges as we rediscover global travel amid this pandemic,” Puyat said.