The Department of Tourism (DOT) recently joined the World Travel Market (WTM), the leading global event for the travel industry, in Excel London from November 1-3.
The WTM London is where industry professionals meet, explore and close business deals.
Tourism Secretary Berna Romulo-Puyat attended high-level ministerial meetings and sat as one of the panelists in the ministerial discussion on "Investing in Tourism's Sustainable Future."
Puyat also disclosed that the Philippines would fully open "when it's safe for everybody to accept tourists," in an interview with ABS-CBN.
The DOT and the Philippine Tourism Promotions Board (TBP) showcased the country with four co-exhibitors in an eye-catching booth during the three-day WTM summit.
The WTM was a hybrid event; it included both in-face and virtual business appointments from November 8. Some 20 trade participants from the Philippines represent tour operators, hotels, and resorts to meet British and global buyers.
According to the Philippine Department of Tourism (PDOT London), the UK remains the most important and top-producing market for the Philippines in Europe.
Before the pandemic, British arrivals in the Philippines reached 209,206, posting the second-best growth rate for British outbound travel to Southeast Asia in 2019.
During her business trip in the UK, Puyat also updated the British and global travel trade on the measures taken to re-open the Philippines.
PDOT London, headed by Tourism attache' Gerry Panga, also hosted a luncheon, attended by the secretary, with the key British travel trade and media partners to explore and update on the joint promotional initiatives and maintain the market visibility of the Philippines.
Puyat also met with London-based organizers of the Clipper Race, planning to conduct the resumption of the yacht racing event in Subic in February 2022. The event was suspended mid-race in March 2020 due to the pandemic lockdown.
Photo: wtmlondon Facebook page