The Department of Tourism (DOT) will host the annual Pacific Asia Travel Association (PATA) Adventure Travel Conference and Mart this year in a hybrid format in line with the safe reopening of the country's tourism destinations.
The Covid-19 pandemic brought a radical transformation in the tourism industry, Tourism Sec. Bernadette Romulo-Puyat acknowledged, thereby called on both the public and private stakeholders to participate in the event.
"The Philippines' hosting of the PATA vATCM is aligned with the goals of the Tourism Response and Recovery Plan (TRRP) to develop and promote tourism products that are competitive and responsive to the needs of the New Normal in travel and tourism," Puyat stressed.
The annual summit will focus on the adventure tourism niche market, which has been recognized as a global tourism trend.
She also said," The theme of regenerating adventure tourism bodes well with the profile of the country's product offerings steep in adventure and the outdoors, and further bolstered by our pristine and unmatched natural assets."
PATA CEO Dr. Mario Hardy expressed a renewed hope for the tourism industry amid the growing number of vaccine rollouts worldwide and also encouraged the industry stakeholders to join in the event.
"The PATA Adventure Travel Conference and Mart (ATCM) provides a timely opportunity for industry stakeholders to begin exploring new opportunities in adventure travel within the region," Hardy said.
"With vaccine rollout plans beginning to take shape across the world, there is new hope in the resumption of regional and international travel," he added.
Furthermore, Hardy said, "I invite all industry stakeholders to join us as we work towards the responsible and sustainable renewal of the travel and tourism industry."
The PATA virtual ATCM will be held tomorrow May 26 to 27 at the Hilton Clark Sun Valley Resort and is organized by the DOT in cooperation with the Tourism Promotions Board (TPB).
In 2019, the PATA Annual Summit was held in Cebu with the theme of "Progress with a Purpose," which remains the Department's strategic goal, ensuring a more robust and long-lasting coordination across industry stakeholders and partners within the region.
"The event will support the rebuilding of confidence in travel and prepare us for our reopening to the international markets," Puyat emphasized.