The country's largest travel expo, Philippine Travel Mart, will be held in September 2022, bringing discounted travel packages to boost tourism activities.
The expo will be held at the SMX Convention Center in Pasay City from September 26 to October 2, 2022. Philippine Tour Operators Association Inc. (PHILTOA) President Fe Abling-Yu hopes that the travel show can surpass last year's 200 exhibitors.
"By that time, I'm hoping we're already fully opened. You see, this is a one-stop-shop where we invite all regional offices," Abling-Yu told reporters on the sidelines of the PHILTOA general meeting in Makati City, based on the report of PNA.
"The discounts of hotels and resorts in this kind of venue really offer the best rates," she added.
This 2022, PHILTOA is looking at bringing in national tourism organizations from the Philippines' top source markets like Malaysia, Japan, and South Korea.
"If we can bring in Korea, Japan, and other countries, that will bring in more audience," Abling-Yu said.
Furthermore, executives hoped that recent developments in the country's tourism industry would be continuous. Today, the Philippines reopen to fully vaccinated foreign leisure travelers.
"We are closely cooperating with the Tourism Congress of the Philippines so I hope this would be continuous. This is what we're really waiting for," she said.
"We started with land travel when we reopened, so this entry of foreign tourists would really be a big contribution to our economy in terms of receipts," Abling-Yu added.
The pandemic caused challenges to the tourism industry, but the Department of Tourism continued to develop domestic tourism circuits and allocated about PHP91 million for product development efforts.
The Philippines now also offers promising product niches, including medical and wellness, pilgrimage, and culture tourism, besides its dive tourism, food, and gastronomy, nature-based travel.
Tourism Secretary Bernadette Romulo-Puyat is also anticipating "high interest" in the country's domestic cruise tourism products.
"The DOT is facilitating the domestic deployment of Genting Cruise Lines' Superstar Aquarius, an international cruise vessel that proposes to run domestic itineraries in the Philippines, targeting Filipino domestic cruise passengers," she said in a recorded message during the meeting.