The Department of Tourism (DOT) launched a "More Fun Awaits" campaign to attract foreign tourists to deem the Philippines as their next travel destination once international leisure travel to the country resumes.
The campaign highlights the department's efforts while tourism has been put on hold due to the pandemic; this includes a new website, supported by www.morefunawaits.com, containing videos, travel articles, and infographics about the country's beautiful tourist spots.
"The More Fun Awaits campaign will sustain the presence of the Philippines as a tourist destination amidst the pandemic while getting foreign travelers excited for what's in store for them once borders for tourism reopen," Tourism Secretary Berna Romulo-Puyat said in a statement.
The "More Fun Awaits" also features new tourism products such as bike tours, dive circuits, farm, and food tourism, hiking and trekking, and outdoor museums to cater to the new normal preference for outdoor activities and ventilated areas.
The campaign's heart is stories about tourism workers and advocates who have contributed to the industry's recovery. These stories emphasize the need to remind local and foreign tourists that tourism is not just the act of travel; it is also about livelihood and supporting the lives affected by the pandemic.
"Travel is more than just a personal experience. The heart of tourism are the workers and the communities who make the experience possible," said Puyat.
Join in the Fun!
Filipinos are also encouraged to join in the crowdsourcing initiative to be virtual tour guides of their hometown, either by posting their virtual tours on social media or sharing photos of their recommended destinations, activities, or dishes.
Posts must include the hashtag #MoreFunAwaits, and those selected will be shared on the social media pages of the DOT.
"We are optimistic that the More Fun Awaits campaign, and all our efforts since the pandemic started, will be sustained as the tourism industry recovers under safe conditions," Puyat said.
As of September 14, the DOT has given the World Travel and Tourism Council (WTTC) Safe Travel Stamp to Baguio City, Boracay, Ilocos Norte, and 200 accredited accommodation establishments nationwide.
The WTTC Safe Travel Stamp recognizes those that have adopted global health standardized protocols.