In alignment with Aklan’s drive towards sustainable tourism, pioneering telecommunications company Eastern Communications brings its strong internet connection to the Love Boracay festival 2024 and extends its full support for the island’s Project Pristine cleanup drive. Recognizing its role as a partner in progress for numerous enterprises in Boracay, Eastern actively backs tourism growth endeavors and supports eco-friendly practices to bolster the Philippines’ tourism sector, particularly in this prime destination.
“Eastern Communications strives to become a growth partner for Filipinos and local enterprises, particularly in prime tourist destinations such as Boracay. Our goal is to actively support the hospitality and tourism sector by providing reliable connectivity and tailored ICT solutions to meet their unique needs, while also promoting the rich culture and natural beauty of each region,” said Eastern Communications AVP and Head of Marketing Jed Estanislao.
Boracay, renowned as one of the Philippines’ premier islands, captivates with its pristine beaches, crystal-clear waters, and breathtaking sunsets, earning accolades and recognition over the years. Recently, Boracay was also listed among the top 10 islands in Asia, placing third in Conde Nast Traveler’s Readers’ Choice Awards for 2023.
Eastern recognizes Boracay’s role in fuelling economic growth in the region, and lends its support to initiatives like Love Boracay, which drives tourism in the area.
As part of these events, Love Boracay is one of the biggest summer highlights in the paradise which transformed it into a spectacle of cultural festivities, beach sports competitions, ecotourism awareness, SME and local business bazaars, and people celebrating their love for Boracay.
Boracay’s Eco-Revolution
After its rehabilitation in 2018, Boracay has emerged as an environmentally conscious island. The people are now embracing environmental stewardship and fostering community involvement and sustained efforts towards sustainability. This transformation has not only attracted investors but also positioned Boracay and Aklanons as advocates for responsible tourism.
“After the island’s rehabilitation, [Love Boracay] is more focused on the concept of sustainable tourism, highly emphasizing environmental preservation and protection. That is why we call this [event] “Love Boracay”—love in
the sense of expressing your love to the island of Boracay through [caring for] the environment,” said Municipality of Malay Chief Tourism Operations Officer Felix Delos Santos Jr.
Delos Santos further explained that the Love Boracay activities were focused on strengthening environmental awareness, responsible tourism, and economic growth.
“The concept of sustainable tourism is the balance of environment, economy, socio-cultural and the tourism industry,” Delos Santos added.
In addition to its support for Love Boracay sports and music festivities, Eastern Communications lends its support to the Malay-Boracay Tourism Office’s Project Pristine clean-up campaign. The initiative emphasizes environmental
preservation and sparks unity among Aklanons and volunteers from beyond, in safeguarding Boracay’s natural beauty. The campaign was held from April 26 to May 2, 2024, and saw about 500 volunteers working together to maintain cleanliness across the island and its shores.
Alongside its sustainability initiatives, Eastern encourages business innovation and digitalization, promoting practices such as paperless billing, cloud storage, and digital workflow optimization.
Support for sports and lifestyle events
Eastern Communications proudly supports Love Boracay’s beach sports competitions happening on April 26-30. Providing its strong and high-speed fiber internet, Eastern ensures seamless connectivity for festival attendees and
organizers, enabling them to stay connected throughout the festivities and activities.
The sports festival showcases a diverse array of eight sports, including beach tennis, beach volleyball, beach soccer, football, dragon boat competitions, and ultimate frisbee, along with creative contests at the paraw festival
and sandcastle making.
Through these efforts, Eastern Communications reaffirms its commitment to sustainable tourism, connectivity, and community empowerment.
ABOUT EASTERN COMMUNICATIONS
Eastern Communications, the Philippine premier telecommunications company, and ICT solutions provider, has provided reliable connectivity and advanced business tools to enterprises and emerging businesses for 145 years. The company offers custom solutions from an extensive portfolio of services that include Connectivity Solutions, Network Solutions, Security Solutions, Cloud and Data Center Solutions, and Business Applications. It continues to be the solutions partner of choice for the biggest industry players in the country through its unique brand of “High Tech” and its “High Touch” service. Eastern Communications was recognized for its customer-centric business approach at the 2023 Asian Experience Awards and the B2B Client Initiative category at the Asian Telecom Awards, among other prestigious accolades.
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