The Department of Tourism (DOT) in the Philippines has ended its contract with advertising firm DDB Philippines following controversy over the inclusion of stock footage from other countries in a promotional video for the new campaign, “Love the Philippines.” The DOT has not yet paid DDB for the rebranding and plans to review standards of...
MANILA, Philippines — DDB Philippines, the advertising agency responsible for the recently launched “Love the Philippines” tourism campaign video, has apologized for its use of foreign stock footage. The campaign video, which replaced the previous “It’s More Fun in the Philippines” slogan, has been facing criticism on social media since its launch on June 27....
Support for the newly launched “Love the Philippines” tourism campaign has been sweeping across the nation. The enhanced tourism campaign recently launched by the Philippines has seen a wave of public approval, with social listening tool Sprinklr registering 59.1 million positive reactions and 28.9 million emotions associated with happiness and appreciation within the first 24...
Vienna, Austria has again clinched the top spot in the Economist Intelligence Unit’s (EIU) Global Liveability Index. As per the index released recently, the city maintained its top position for the eighth time in the past ten years, reaffirming its reputation as the world’s most liveable city. Copenhagen, Denmark, steadfastly followed Vienna, taking the second...
Vienna, Austria has again clinched the top spot in the Economist Intelligence Unit’s (EIU) Global Liveability Index. As per the index released recently, the city maintained its top position for the eighth time in the past ten years, reaffirming its reputation as the world’s most liveable city. Copenhagen, Denmark, steadfastly followed Vienna, taking the second...
On Monday, the Heritage Adventurer, an expedition cruise ship primarily carrying senior citizens from Australia and New Zealand, docked at the international seaport of Currimao in Ilocos Norte, Philippines. Prior to this, the ship had made stops in Taiwan and Batanes Island, with the next destinations being the Hundred Islands in Pangasinan and Manila. As...
The Philippines has officially retired its long-standing tourism slogan, “It’s More Fun in the Philippines”, after its 50-year anniversary celebration on Tuesday. The Department of Tourism introduced the new campaign, “Love the Philippines“, aimed at expanding the country’s tourism appeal beyond just fun. The popular slogan was in use for 11 years, having succeeded the...
Travelers are increasingly favoring environment-friendly accommodations, prompting more hotels to adopt sustainable practices, according to experts at the 2023 Philippine Hospitality in Sustainable Tourism (Philhost) forum. Liz Ortiguera, former Pacific Asia Travel Association chief, reported that sustainable tourism has become a key consideration for over 90% of Filipino travelers. This emerging trend has made sustainability...
Travelers are increasingly favoring environment-friendly accommodations, prompting more hotels to adopt sustainable practices, according to experts at the 2023 Philippine Hospitality in Sustainable Tourism (Philhost) forum. Liz Ortiguera, former Pacific Asia Travel Association chief, reported that sustainable tourism has become a key consideration for over 90% of Filipino travelers. This emerging trend has made sustainability...
When you think of Boracay, what likely comes to mind is the image of White Beach – a spectacular 4-kilometer stretch of powdery white sand set against the backdrop of azure waters. Yet, there’s so much more to this tropical paradise than its most famous shoreline. This Philippine jewel is home to 12 unique beaches,...