New Initiative Aims to Enhance Tourist Experience and Revitalize Tourism Industry
Manila, Philippines –The Department of Tourism (DOT) has launched its first centralized and multi-platform Tourist Assistance Call Center, marking a significant stride in its efforts to revitalize the country’s tourism industry. Tourism Secretary Christina Garcia Frasco inaugurated the service on October 2, 2023, at the DOT Central Office in Makati City.
The move is part of the Marcos administration’s ongoing drive to revamp the tourism sector and follows the objectives laid out in the National Tourism Development Plan (NTDP) for 2023-2028.
A One-Stop Shop for Tourists
Tourism Secretary Frasco revealed that the new call center aims to serve as a one-stop shop for both local and international travelers. It will provide various tourism and travel-related services, including essential information and assistance for any untoward incidents that may occur during a visitor’s stay.
“We are delighted to launch the Tourist Assistance Call Center that aims to fulfill our President’s vision to enhance the overall tourist experience in the country,” said Secretary Frasco during the launch.
Aligned with National Objectives
The initiative is closely aligned with the Marcos administration’s efforts to make tourism a pivotal economic engine. It also adheres to the strategic objectives of the NTDP, approved by President Ferdinand “Bongbong” Marcos Jr.
“One of the strategic approaches of the National Tourism Development Plan is on the aspect of convenience. The convenience of travelers must be the central focus of our efforts and programs,” Secretary Frasco added.
Gaining Repeat Customers
According to Frasco, the goal of the call center is not just to attract more tourists to the country but also to ensure they become repeat customers by enhancing their overall experience.
A Nationwide Telecommunication Assistance
During the event, Secretary Frasco highlighted the project as the first professional nationwide online and telecommunication assistance center ever established by the DOT. She was the first to utilize the service, personally relaying queries about diving in Mindanao to an agent based in Angeles City, Pampanga.
The Tourist Assistance Call Center is a landmark project that aims to set new standards for the tourism industry in the Philippines, bolstering both its reach and reputation.