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Tourism strategies

Thailand’s innovative influencer marketing may be the tourism strategy we need for Boracay’s Transformation

Thailand is revolutionizing its tourism strategy by harnessing the power of digital influencers to reshape its industry landscape. The Tourism Authority of Thailand (TAT) has introduced “TAT Connex,” an influencer marketing platform to elevate Thai tourism businesses and attract more travelers. This groundbreaking initiative aligns with TAT’s vision of integrating digital transformation into the tourism...