Philippine Department of Tourism (DOT) Secretary Christina Garcia Frasco remains committed to reigniting the country’s tourism sector post-pandemic, with the backing of President Ferdinand R. Marcos, Jr. The President stated his unwavering trust and confidence in Frasco on July 7th, noting that he is impressed with her swift actions in reviewing and terminating questionable contracts....
Tourism Secretary Christina Frasco announced on Wednesday that the Department of Tourism (DOT) will continue using its new slogan “Love the Philippines,” despite the criticism received for a promotional video which used foreign stock footage. This confirmation came during the 2022 Philippine Tourism Satellite Accounts and Tourism Statistics Dissemination Forum when Frasco was asked about...
The Department of Tourism (DOT) in the Philippines has ended its contract with advertising firm DDB Philippines following controversy over the inclusion of stock footage from other countries in a promotional video for the new campaign, “Love the Philippines.” The DOT has not yet paid DDB for the rebranding and plans to review standards of...
MANILA, Philippines — DDB Philippines, the advertising agency responsible for the recently launched “Love the Philippines” tourism campaign video, has apologized for its use of foreign stock footage. The campaign video, which replaced the previous “It’s More Fun in the Philippines” slogan, has been facing criticism on social media since its launch on June 27....
Support for the newly launched “Love the Philippines” tourism campaign has been sweeping across the nation. The enhanced tourism campaign recently launched by the Philippines has seen a wave of public approval, with social listening tool Sprinklr registering 59.1 million positive reactions and 28.9 million emotions associated with happiness and appreciation within the first 24...
The Philippines has officially retired its long-standing tourism slogan, “It’s More Fun in the Philippines”, after its 50-year anniversary celebration on Tuesday. The Department of Tourism introduced the new campaign, “Love the Philippines“, aimed at expanding the country’s tourism appeal beyond just fun. The popular slogan was in use for 11 years, having succeeded the...