The Department of Tourism (DOT) reported that the country’s tourism revenue reached a record high of P760.50 billion in 2024. This represents a substantial increase of 9.04% compared to the P697.46 billion generated in the previous year. The significant growth continues a positive trend for the sector.
The P760.50 billion figure reflects the total amount spent by non-resident visitors in the Philippines from January 1 to December 31, 2024. This encompasses all inbound tourism expenditures. Importantly, this surpasses the pre-pandemic revenue of P600.01 billion recorded in 2019, representing a remarkable 26.75% increase.
This strong performance translates to a 126.75% recovery rate for the Philippine tourism sector compared to 2019 levels. “With these figures, it is clear that the Philippine tourism industry is not only bouncing back but also evolving and expanding, contributing significantly to the nation’s economic stability and growth. In the past year, we have witnessed remarkable growth in tourism revenue, which has surpassed previous records. This achievement is not just a statistic; it translates to thousands of jobs created for Filipinos, fostering economic resilience and enabling families to thrive. The tourism sector has become a crucial engine for economic development, providing livelihood opportunities for many, especially in our rural and underserved areas,” Secretary Frasco said. The figures demonstrate a robust rebound for the industry following the challenges of the global pandemic.
“I would like to extend my heartfelt appreciation to everyone involved in this
success—our tourism stakeholders and workers, local government units, and most importantly, our guests. As we move forward, our commitment to advancing Philippine tourism remains steadfast. We will continue to work hand-in-hand with industry stakeholders to innovate and promote the many reasons to Love the Philippines,” the Secretary added.
Citing data from the World Travel and Tourism Council (WTTC), Secretary Frasco
revealed international tourists coming into the country spend at least 2,073 USD per capita. Also, Compared to the average of 9 nights in 2019, tourists are now staying an average of over 11 nights in the country, while 70 percent of tourists coming to the country are repeat visitors. The continued collaboration with the stakeholders from the private sector garnered about 63.18 percent repeat visitors in 2023.
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