Philippine Department of Tourism (DOT) Secretary Christina Garcia Frasco remains committed to reigniting the country’s tourism sector post-pandemic, with the backing of President Ferdinand R. Marcos, Jr. The President stated his unwavering trust and confidence in Frasco on July 7th, noting that he is impressed with her swift actions in reviewing and terminating questionable contracts.
In addition to the President’s support, Frasco has also been backed by lawmakers from both the Senate and House of Representatives, past tourism secretaries, and various stakeholders in the tourism sector. They have voiced their faith in Frasco and the DOT’s capacity to drive the country’s post-pandemic tourism achievements. These stakeholders include Bob Zozobrado, President of the Tourism Congress of the Philippines (TCP), and the Philippine Tour Operators Association (PHILTOA) which has 500 members nationwide.
Moreover, the National Association of Independent Travel Agencies (NAITAS) and the tourism officers from Once Cebu Island have demonstrated their support, issuing statements of backing for Frasco. NAITAS, with 17 regional chapters, urged a greater focus on promoting the Philippines as a destination, while the Cebu-based groups emphasized their commitment to Frasco’s objective of showcasing the Philippines to visitors.
The ‘Love The Philippines’ campaign has also found favor with international supporters such as Consul General Hideki Yamaji of the Japanese Consulate in Cebu, who believes the campaign has the potential to attract more Japanese tourists. The Presidential Adviser for the Visayas and regional Governors pledged their support to this campaign rebranding and to Frasco’s leadership of the DOT.
The tourism chief’s supporters span diverse sectors and industries, including an array of Central Visayas business communities and organizations, who issued a joint manifesto supporting Frasco and the DOT. These groups, representing Mandaue, Cebu; Negros Oriental; Siquijor; Panglao; and Bohol, include numerous regional Chambers of Commerce and Industry, the Philippine Retailers Association, and the Hotel Resort and Restaurants Association of Cebu.
The Mandaue Chamber of Commerce and Industry endorsed Frasco’s leadership, expressing confidence in her ability to guide the country’s tourism industry, while the Cebu Mandaue Filipino Chinese Chamber of Commerce and Industries continued to trust her as a partner. The wide-ranging backing demonstrates the trust in Secretary Frasco’s leadership of the Department of Tourism and her commitment to promoting the Philippines as a top-tier tourist destination.