The Department of Tourism (DOT) in the Philippines has ended its contract with advertising firm DDB Philippines following controversy over the inclusion of stock footage from other countries in a promotional video for the new campaign, “Love the Philippines.” The DOT has not yet paid DDB for the rebranding and plans to review standards of...
MANILA, Philippines — DDB Philippines, the advertising agency responsible for the recently launched “Love the Philippines” tourism campaign video, has apologized for its use of foreign stock footage. The campaign video, which replaced the previous “It’s More Fun in the Philippines” slogan, has been facing criticism on social media since its launch on June 27....