Expressing her sincere appreciation, Secretary Christina Garcia Frasco of the Department of Tourism (DOT) lauded the House of Representatives for their quick action in approving an increased budget for the fiscal year 2024. The agreement was reached during the plenary session held on Tuesday, September 19, 2023. Tourism Secretary Frasco was especially thankful to Isabela...
MAKATI CITY – The Department of Tourism (DOT) in the Philippines has launched a special initiative to align with the upcoming FIBA Basketball World Cup 2023, which the country is co-hosting. Designed to blend sports with tourism, the DOT has introduced bespoke Philippine tour packages, geared towards international and local basketball fans. The unveiling of...
Tourism Secretary Christina Garcia Frasco highlights the progress in the Philippine tourism sector during the first year of President Ferdinand R. Marcos Jr.’s tenure, as she presents optimistic targets for 2023. The Department of Tourism (DOT) outlined key milestones contributing to economic growth and transforming the country into an Asian tourism hub. President Marcos’s prioritization...
MANILA , Philippines—As of July 19, 2023, the Philippines has marked a significant milestone, recording three million international arrivals since the start of the year, according to the Department of Tourism (DOT). The robust recovery of the tourism sector is evident with the majority of these visitors, 2,740,802 or 91.36 percent, being foreign tourists and...
Philippine Department of Tourism (DOT) Secretary Christina Garcia Frasco remains committed to reigniting the country’s tourism sector post-pandemic, with the backing of President Ferdinand R. Marcos, Jr. The President stated his unwavering trust and confidence in Frasco on July 7th, noting that he is impressed with her swift actions in reviewing and terminating questionable contracts....
Tourism Secretary Christina Garcia Frasco unveiled the Department of Tourism’s (DOT) first-ever hop-on, hop-off (HOHO) bus tour program, the Philippines HOHO, in Manila on 6th July. This tour will showcase Manila’s “Cultural Hub,” extending to Makati’s “Financial Hub” which was launched on 28th May. Frasco emphasized that the program aligns with the President’s vision of...
Tourism Secretary Christina Frasco announced on Wednesday that the Department of Tourism (DOT) will continue using its new slogan “Love the Philippines,” despite the criticism received for a promotional video which used foreign stock footage. This confirmation came during the 2022 Philippine Tourism Satellite Accounts and Tourism Statistics Dissemination Forum when Frasco was asked about...
The Department of Tourism (DOT) in the Philippines has ended its contract with advertising firm DDB Philippines following controversy over the inclusion of stock footage from other countries in a promotional video for the new campaign, “Love the Philippines.” The DOT has not yet paid DDB for the rebranding and plans to review standards of...
MANILA, Philippines — DDB Philippines, the advertising agency responsible for the recently launched “Love the Philippines” tourism campaign video, has apologized for its use of foreign stock footage. The campaign video, which replaced the previous “It’s More Fun in the Philippines” slogan, has been facing criticism on social media since its launch on June 27....
Support for the newly launched “Love the Philippines” tourism campaign has been sweeping across the nation. The enhanced tourism campaign recently launched by the Philippines has seen a wave of public approval, with social listening tool Sprinklr registering 59.1 million positive reactions and 28.9 million emotions associated with happiness and appreciation within the first 24...