Summer just got smarter. Watsons Philippines officially turned up the glow at its first-ever beachfront store in Station 1, Boracay with the launch of its “SPF Redefined: Have a SUNstoppable Summer” campaign during the Love Boracay weekend last April 30, 2026.
As a trusted leader in beauty, health, and wellness, Watsons is making one thing clear: SPF isn’t just for beach days — it’s an everyday essential.
Perfectly located along Boracay’s famous beachfront, the new Watsons store brings sunscreen, skincare, and summer must-haves closer to locals and tourists exactly when they need them most. Conven
ience? Served with a side of sunshine.
The launch event transformed the beachfront into a vibrant summer playground, welcoming media, influencers, tourists, Watsons Club Members, and locals for an immersive suncare experience. Guests were treated to mesmerizing silk poi performances against Boracay’s iconic sunset — setting the tone for a fun and glowing celebration.
Skincare favorite Pond’s led an engaging session packed with expert tips on sun protection, proper SPF application, and skin health. Interactive games kept the crowd energized, while shoppers who spent at least PHP2,000 enjoyed a complimentary paraw sailing experience. A classic ring toss challenge also gave lucky guests the chance to score exciting summer goodies.
Exclusive finds added extra excitement, including the sought-after Mosbeau Oral Sunblock and limited-edition summer bundles from trusted brands like Nivea, Belo, Vaseline, and Pond’s — available only until May 27.
From SPF heroes to after-sun care, cooling essentials, wellness supplements, and beauty staples, Watsons continues to champion a complete approach to self-care this summer.
Watsons Club Members can also unlock exclusive perks, including chances to win KLOOK gift certificates, earn up to 5x more points on participating summer products via the Watsons app, and enjoy app-exclusive discounts. The app’s “Click & Collect” feature also makes shopping quick, easy, and beach-day ready.
The summer fun runs until May 27 at Watsons Station 1, Boracay, featuring top sun-care brands such as Beach Hut, Neutrogena, Garnier, Biore, Cetaphil, Banana Boat, and Sunplay.
Whether you’re chasing sunsets, beach waves, or flawless skin, Watsons is making sure your summer stays SUNstoppable.
#WatsonsSPF #SPFRedefined #SUNstoppableSummer #LoveBoracay #Boracay #SummerReady #GlowAndGo #WatsonsPH
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